Mark Emmert to Adam Silver: Checkmate
Welcome to the 21st century Mark Emmert, I am SO glad you have finally decided to join us. As a response to the G leagues successful attempts of poaching high schools best talent to skip college and play professionally, the NCAA is now inching closer to allowing athletes to earn of their likeness. FINALLY. It never made any sense that a regular student could profit off their corny youtube channel but an athlete couldn’t make a dime off THEIR OWN NAME. It never made any sense to me. If you don’t want to pay these guys who have 90% of their day accounted for with film/team meetings/practice and study hall then fine but at least allow them to profit off their own brand. Does Jalen Green go to the G league if he scored an endorsement deal paying him already more than what the G league offered while also increasing the exposure of his brand at the collegiate level AND potentially winning a national championship. It’s a no brainer he goes to college. Jalen Green and Isaiah Todds decision to go pro was purely from a professional standpoint. They weighed the risk/reward ratio. If you came to me as a high school senior and said “We’ll pay you 500K to play against other pros and focus on playing basketball only”, I would’ve had to think about it for…. not one second. But now, with endorsement revenue, guys can make more than what the g league has offered and get to experience the best years of their life. There undoubtably will still be players who choose the professional route because they’d rather not deal with the extra curriculars of college but this rule makes that decision A LOT harder. Take Josh Christopher for example, who could make up to $575,000 of endorsement revenue. He already understood the value of branding, now throw in the fact that he could earn more than what Jalen Green was offered, easy call. Adam Silver is going to have to get creative, nobody watches the G league.
There’s so many different variables and outcomes to this sort of decision. How would the NCAA legislate it to ensure there’s no possible corruption? The impact to this sort of decision runs deep, but one thing is for sure – it’s a game changer.